You must have noticed. When you are shopping skin care products, you see 'natural', 'nature-based', or 'all natural' everywhere. Brands eagerly throw it into their marketing campaigns, hoping to lure us with the promise of pure and harmless products.

I recently encountered a hair care product that claimed to be made from “more than 95% natural ingredients”. Turns out it consists of 90% ('natural') tap water and glycerine and that the remaining 10% of actual soap ingredients are simply half synthetic. That’s an easy catch!

Unfortunately, it is all too easy for companies to use the term “natural” without any control or regulation. This type of misleading use undermines trust and makes it difficult to identify and distinguish what is really good for our skin, body and for the planet.

It's time to look beyond marketing claims and delve into the ingredient list. If we understand this better, we can make conscious choices, based on knowledge and transparency. Because pure, green and clean skincare deserves better – it deserves our full attention.

With my blog I will try to provide more insight into what can be good ingredients in skincare products and what you should avoid. I'm going to talk about why oil-based products are often better, purer and cleaner than water-based products.

In upcoming posts I will also tell you about what good natural active ingredients are that can really do something for your skin. After all, nature is full of great ingredients that have been scientifically proven to benefit your skin.

In current products, they are often in concentrations too low for efficacy or they are simply not stable. Again: brands only need to claim it's in the product, they don't have to show that is there in active quantities!

Welcome to my LAB: Dr Josbert's “Leage Against Bullshit”, in which we will take a critical look together at what is pure, clean, green and, above all, what is effective for your skin and good for the planet. Stay tuned …

Take care of yourself and your skin,

Josbert